Blogs From Really Knowledgeable People


New Dealer Love - 5 Questions for Joe Gulino

Tuesday, February 16, 2016

Fitness Brokers USA is a full service fitness equipment company in Foxboro, MA. They buy from and sell to commercial and residential customers worldwide. Whether you are upgrading your facility or looking for a buyer for your equipment, Fitness Brokers has the resources to meet your needs. They can supply your entire commercial gym or sell you one or several pieces for your home. I had a chance to sit down with the owner, Joe Gulino, to ask him a few questions about his business.

Nigro: Fitness Brokers keeps growing year after year. Why do people choose Fitness Brokers?

Gulino: Our reputation and service are far superior then our competitors and savings up to 70% doesn't hurt either. With every vendor under one roof to sell allows us to custom fit our client's gym, corporate site, or home with multiple units from each vendor.

Nigro: Every company has its challenges. What's the most difficult aspect for your business and how are you solving that issue?

Gulino: Letting clients know we are here and that we can service them from our 6 locations in the USA. Most customers only know of us in Massachusetts but we sell globally and provide service all of North America. We are solving that issue by partnering with the manufactures reps to get the word out. We also advertise in IHRSA publications, and run some strong social media campaigns.

Nigro: You've been with Fitness Brokers USA for 6 years. What's the one accomplishment you are most proud of achieving?

Gulino: We are all about our people. My biggest accomplishment is helping our company employees achieve their life goals. As a business owner our employees are everything. So when they need loans for cars, houses or time for holidays we are more than happy to help them.

Nigro: You're a father of two very athletic boys. What things do you do in order to keep up or better yet, keep them from surpassing you?

Gulino: I am 44 years old and probably in the best shape of my life due to my boys. I make sure I am at the gym 3 days a week doing various exercises like TRX, Functional training, and hopefully soon Yoga. Diet plays such an important part of my everyday life, when I eat bad I feel it for days, so I try to stay clean and eat well balanced meals.

Nigro: Last question and I don't mind stating that Fitness Brokers are one of the top Vicore dealers in the country. How has Vicore effected your business and what do your clients like about our products?

Gulino: Vicore is exactly what the industry has needed for a long time, which is a strength company that just doesn't do what everyone else doing. Vicore is producing the most innovative products on the market. I bought my first shipment sight unseen and more than half the shipment was sold day one when we built it in our showroom! Boost fitness purchased them for their new 20,000 sq ft club in Tewksbury MA. What's exciting is the owner (Mark Federico) calls me and says, "Joe there are not many items that impress me but WOW these are awesome!"

If you want to know more about Joe Gulino and Fitness Brokers USA you can reach them at:


Fitness Brokers Equipment

7022 South 400 West Midvale, UT 84047

Phone: 801-878-7702